The purpose of the Reciprocity Club is primarily to be the voluntary exchange of business and business information between and among members.  Doing business with one another is strongly encouraged, but not mandatory.  An important function of the club is to serve as a network of information and contacts to both club members and non-club members. Members are encouraged to provide business leads to fellow members and to recommend club members’ businesses to those outside the club in the market for the products or services offered by club members.   For most members, the Reciprocity Club goes far beyond a formal business only relationship and serves as an important group of business associates, friends and key contacts that can be an invaluable resource of support and direction.